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Are you starting your own home business online and wondering how anyone will know about it? You could spend money advertising, but why? Use article marketing–a totally free way you can gain traffic, build a list, establish yourself as an expert, create back links to your web site so you raise your Google rank, and make money.

Phew! That’s a lot of heavy lifting. Sounds hard, doesn’t it?

It’s not. Can you write a grocery list? You can write an article.

To start with, you need good keywords. Your grocery list has keywords. Milk, bread, cat food. Those are broad keywords, generic notations instead of specific brands you grab because you know what you bought before and liked.

If you write Sealtest Rocky Road ice cream, that’s a long tail keyword. It’s more specific. If you wrote a pint or half gallon, that’s more specific yet.

That kind of long tail keyword is similar to a phrase that enters your customer’s mind when she has a problem and Googles for a solution. Your job is to be a step ahead of her. Write an article (or more) for each keyword, give her good information she needs, then provide a link to your business for the complete solution to her problem.

Easier than falling down a hill, right? Here’s a specific example:

If she types “speed up Windows XP” and you sell a registry cleaner, you want YOUR article to pop up. If it contains her keyword phrase, it will. If it has a great title she can’t resist, she’ll read it. If it tells her some steps to speed it up and suggests she click your link for a fast, easy clean up, ta-da! You just got traffic and maybe even a sale.

Now make a grocery list of article titles with keywords for your product or service. Pick one, write your first article and submit it to EzineArticles.com. Congratulations! You’ve started advertising your online home business for free with article marketing.

Superior negotiators come in all genders, shapes, and sizes, but they tend to have a few things in common. Here is my list of the seven habits of superior negotiators:

1. A superior negotiator is always prepared. Abraham Lincoln said, “If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax”. This is definitely the mindset of the superior negotiator. They think through the potential options ahead of time.

2. A great negotiator focuses on the interests of the other party. Rather than obsessing about what he or she wants, a great negotiator invests time in understanding what motivates the other party and why certain things are important to them.

3. He or she is willing to walk away. By knowing the bottom line of what is acceptable and by knowing the next best alternative, a strong negotiator is empowered. This takes the guess work out of the negotiation and focuses the agreement on what might be acceptable.

4. A great negotiator is open to new ideas and is willing to brainstorm on the spot with the other party to discover other options. Brainstorming involves some personal risk, but it makes for better agreements.

5. Listening skills are a prerequisite for an outstanding negotiator. This means not talking; in fact, outright silence is often a great choice.

6. Superior negotiators are realists. They are willing to compromise and they tend not be greedy or mean spirited since they want the opportunity to do business again. Relationships are valued.

7. They are willing to work to get the right deal and are exceedingly patient since a good deal takes hard work and time to create. This could mean multiple meetings or many phone calls.

Are you a superior negotiator?

Starting a business on a low budget and hoping for success is an optimistic approach but let’s come to the world of reality and think about chances of your success. What are the chances that your business will prosper and give a positive return soon? Probably 10 to 20% or if you are lucky enough the figure may touch 50%. The risk is too big. Does this mean that you can not fulfill your dream of setting up you own business on a low budget? No, there is a way.

Owing a computer with an internet connection makes it possible for you turn your idea into fruition with increased chances of success. The chances of success are high because you have 1.6 billion people as potential customers on the internet. Isn’t it intriguing?

So, how to start the business online? First and foremost thing is to have a website of your own. Having a website on the internet is just like having a store where you can sell your product to millions of internet users. Investing on a domain name and hosting is probably the only investment that you will have to make to start your business.

The best part of an online business is that you can sell a variety of products from property to perishables. As the budget is low it’s not necessary to create your own products to sale. There is a more economical solution in shape of affiliate marketing. Affiliate marketing is basically about promoting other person’s product and driving traffic or you my say customers to your website by using all the back and front end channels. By affiliate marketing you can advertise and promote many products at the same time. When ever a product is marketed through your website you get your due share, it’s as simple as that. Affiliate marketing is a proven technique to grow your online business and it is a popular choice among online entrepreneurs.

The most difficult and important part is to generate traffic for your website. After deciding which products you are going to promote the next important thing is to plan on how you are going to market them efficiently. There are several ways to market your website but not every way is suited to market a particular product. Apart from direct marketing you can also contact different companies which send targeted visitors to your website if the budget permits.