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Advancements in technology have opened up a whole new way for people to do business. Now, it is possible to launch an international business with just the click of a mouse. The word eCommerce is becoming more and more popular. You may have already heard this word but you are not really sure what it means.

eCommerce is a word that simply refers to doing business online. There are many ways that people do business. What are some business transactions that you do in the physical world? You go to the bank to deposit money, you visit stores to purchase items, you eat at a restaurant and pay for your food. These are just some of the things that represent business transactions.

One business may transact with another business. They can either exchange services or purchase items from each other. Businesses usually send invoices which indicate the amount that they need to collect. However, they do not expect to be paid upfront. They usually set dates when payments have to be made.

For online businesses, transactions are done pretty much the same way as they are done in the physical world. Various technologies are used to bring everything together. eCommerce is becoming very popular because it offers convenience and speed, and a large network of individuals and businesses are using this method.

The more customers a business attracts, the more successful it can become. Now that people use the Internet not just for searching information but making purchases as well, a lot of businesses are using this avenue for improving their sales. However, new businesses have to gain their customer’s trust first. This can only be done by carefully studying the intricacies of starting an online business.

eCommerce is the main source of income for businesses that are purely online. However, for offline businesses, eCommerce is another way to expand their customer base. This method allows businesses to offer their products globally. The Internet offers businesses a wide range of potential customers coming different various niches.

The benefits that eCommerce can offer is sure to make you rush in on the trend. But before you do anything, make sure that you understand that doing business online is simple in theory. The actual implementation is harder than most people think it is. If you want to be successful, make sure that you do as much research as you can about eCommerce.

You need to have a good plan and strategy before you start an online business. Joining the eCommerce trend entails making a lot of important decisions. But do not despair as there are many resources available that can help you get started.

Do not take these resources for granted. Utilize them wisely as they can greatly help you as you do your online business. Resources range from those that will tell you how to set up your site to those that will help you successfully market your products.

Are you starting your own home business online and wondering how anyone will know about it? You could spend money advertising, but why? Use article marketing–a totally free way you can gain traffic, build a list, establish yourself as an expert, create back links to your web site so you raise your Google rank, and make money.

Phew! That’s a lot of heavy lifting. Sounds hard, doesn’t it?

It’s not. Can you write a grocery list? You can write an article.

To start with, you need good keywords. Your grocery list has keywords. Milk, bread, cat food. Those are broad keywords, generic notations instead of specific brands you grab because you know what you bought before and liked.

If you write Sealtest Rocky Road ice cream, that’s a long tail keyword. It’s more specific. If you wrote a pint or half gallon, that’s more specific yet.

That kind of long tail keyword is similar to a phrase that enters your customer’s mind when she has a problem and Googles for a solution. Your job is to be a step ahead of her. Write an article (or more) for each keyword, give her good information she needs, then provide a link to your business for the complete solution to her problem.

Easier than falling down a hill, right? Here’s a specific example:

If she types “speed up Windows XP” and you sell a registry cleaner, you want YOUR article to pop up. If it contains her keyword phrase, it will. If it has a great title she can’t resist, she’ll read it. If it tells her some steps to speed it up and suggests she click your link for a fast, easy clean up, ta-da! You just got traffic and maybe even a sale.

Now make a grocery list of article titles with keywords for your product or service. Pick one, write your first article and submit it to EzineArticles.com. Congratulations! You’ve started advertising your online home business for free with article marketing.