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Any time a presentation calls for the delivery of pre-written, detailed information within specific time frames, it’s time to use a teleprompter. Also referred to as prompters or auto-cues, teleprompters are widely employed on television to deliver news or weather reports, in entertainment such as game shows or advertising and also for documentaries and life style programming. Teleprompters also find use in non-broadcast video work. Many professionals find a pre-recorded message the most effective method to get their message across to associates, work force or even for prospective clients.

Auto-cues are fairly simple in use and the end result highly effective, making them customary for live events such as award ceremonies, conferences, launches and even as tools for keynote speakers. Anyone new to using a teleprompter might be a bit apprehensive. New users might experience discomfort, the onset of nerves or even sleepiness. Some new presenters can even come across as looking dishonest. The information in this article is designed to give you a summary of what to expect on a video production and how to get the best results from using a teleprompter on your next production.

Word Smithing

All the information for your presentation is contained in the script. More than just written words, a script should be designed to be delivered, rather than simply read. Scripts usually go to a production company who pass these to their auto-cue operators for formatting. Most production companies can accept almost any word-processing formats on PC’s or Mac’s. Just be sure not to leave it to the last second. Use the contracted form of words whenever applicable. This gives your script a more flowing delivery and better reflects how people speak. Concise sentences will get your message across more accurately. Your auto cue script should only contain the text to be read. No formatting, tables, indents, charts, borders, scene directions . . . just your monologue. If your presentation relies on visual aids, confine these to graphics that can be displayed to your audience. Once the teleprompter operator receives your script, this will typically undergo some pretty basic formatting to make sure the script flows well and the words are clear on the auto-cue monitor. Making your script too complicated by using images or storyboards for example could well incur expensive editing. Stick to the basics…just the script!

Clothes Maketh the Man

After your script is completed, it’s time to take a look at some of the visual elements of your presentation, namely, how you will look on video. A script is usually written with a particular audience in mind, so dress accordingly. Theatrical aspects not withstanding, presenters would do well to wear comfortable clothing, reflecting the mood and general tone of the message they are trying to get across. Avoid striking reds wherever possible and steer clear of bright white clothes. These don’t reproduce well on video and are usually less than flattering to your skin tones. Patterned fabrics with fine lines such as pinstripes or hounds-tooth should be avoided as these can look distracting on camera. Makeup is used for both cosmetic and technical reasons . . . covering up spots is one thing but lights used in both video and stage environments are bright, harsh and hot, so makeup is often used to cover up the shiny spots on the T of the face caused by the heat (and sometimes by nerves). Stage and video shoots are strange environments to get used to. The end result is what counts. A video shoot might look and feel wrong in the making, but if the end result looks good, that’s essentially all that counts. Don’t feel too badly if you have makeup applied or your clothing rearranged. The producer of the project will be the best source of information and advice regarding your wardrobe and general appearance, in order to better mesh with the overall tone of the project.

Location, Location, Location

Productions can take place in studios, offices, houses or even streets. The most basic rule of any shoot, regardless of the location is simple. Safety first. Be aware of stray cables, low slung overhead rigging, light stands and any other props in dangerous spots. Not only are the lights intense, they often burn very hot . . . so don’t touch them! Upon arrival, the Director will fill you in with all the details on how the set is actually set up and make all the necessary introductions with the crew. For a shoot involving the use of a teleprompter, the crew will usually consist of at least four people. The teleprompter operator, the sound operator, the camera operator and the Director.

You probably won’t play a part in any of the technical matters and most of the tricky stuff will be for before you arrive and after the shoot is finished. Your first stop will be makeup and wardrobe, but if you do have any last minute additions to the script, get these to the teleprompter operator these as soon as possible. Most of the teleprompter’s function is turning computer output into smooth scrolling TV output for your monitor. It usually has very basic text editing functions, so the more lead time the operator has, the better the output. Word changes are easy, but if you want to add a whole page of text, that will take as much time as it takes to enter or copy it from one file to another. When the script is finalized in the teleprompter, it’s your time to act. A glass of water and when the Director says “3-2-1″… it’s action time.

3-2-1 ACTION!

When you step in front of the camera, people may seem to be fussing over you . . . just let them. Unless alterations need to be made during your pre-read, you probably won’t hear very much from the teleprompter operator. Your first glance into the monitor will soon tell you why formatting and highlighting are a bad idea. The space they take up would leave little space for anything else on the screen. The Director is in charge of directing your delivery during the rehearsals and the actual shoot. If time permits however, the teleprompter operator will often provide a general outline of the cue. Be sure to check out part 2 of this series, where I outline the 5 main points to think about for your presentation.

As for any person running a business, the ultimate goal that this business person would want to accomplish on the outright is the spreading of word about the existence of his business – its name, products, services, or whatever is there to offer by it.

As have been observed from several marketing campaigns that have been carried on in the past by several different companies and businesses, it has now become a proven thing that whatever kind of strategy, technique or scheme that is implemented and adopted by any existing business in regards to the subject of promotion – if the message being conveyed to prospective customers is not at all precise and clear, then tendency is that all effort, time, and money spent during the promotion always seem to just end up being put to waste after the campaign has been executed.

But are such observations applicable regardless of the set-up chosen in operating any given business?

The rules and guidelines in executing a full-scale marketing campaign do not change regardless of the environment and type of audience being pursued upon. Like in the case of online promotion where everything is done virtually, the factors and elements that you so consider when reaching your targeted audience through physical means also applies within the realm of online marketing. Just like in physical marketing, how you convey the message about a specific business, the benefits of the products and services offered – is indeed very vital as well for customers who are taking advantage of the internet technology to cater their needs.

In the physical way of doing business where every transaction is done face to face with customers, it is the exact contrary when done online. On the internet, what you may call as a kiosk or boutique in the physical world can be reciprocated as a website in the online world. Basically, the concept of doing business may seem very similar still, the only difference is that transactions are performed virtually when done online.

Should a business owner decide to really operate his entire marketing and sales campaign on a full-scale level approach, it is indeed inevitable to put up a website for the business and cater to customers and prospective buyers existing on the internet. In today’s society, you can hardly find a successful business that does not operate both on a real physical and virtual approach at the same time.

Running a business simultaneously both in an offline and online approach will need as much possibly needed resources that could be used. This is so to fully take advantage of all the benefits that both operational mediums could ever offer.

Are you starting your own home business online and wondering how anyone will know about it? You could spend money advertising, but why? Use article marketing–a totally free way you can gain traffic, build a list, establish yourself as an expert, create back links to your web site so you raise your Google rank, and make money.

Phew! That’s a lot of heavy lifting. Sounds hard, doesn’t it?

It’s not. Can you write a grocery list? You can write an article.

To start with, you need good keywords. Your grocery list has keywords. Milk, bread, cat food. Those are broad keywords, generic notations instead of specific brands you grab because you know what you bought before and liked.

If you write Sealtest Rocky Road ice cream, that’s a long tail keyword. It’s more specific. If you wrote a pint or half gallon, that’s more specific yet.

That kind of long tail keyword is similar to a phrase that enters your customer’s mind when she has a problem and Googles for a solution. Your job is to be a step ahead of her. Write an article (or more) for each keyword, give her good information she needs, then provide a link to your business for the complete solution to her problem.

Easier than falling down a hill, right? Here’s a specific example:

If she types “speed up Windows XP” and you sell a registry cleaner, you want YOUR article to pop up. If it contains her keyword phrase, it will. If it has a great title she can’t resist, she’ll read it. If it tells her some steps to speed it up and suggests she click your link for a fast, easy clean up, ta-da! You just got traffic and maybe even a sale.

Now make a grocery list of article titles with keywords for your product or service. Pick one, write your first article and submit it to EzineArticles.com. Congratulations! You’ve started advertising your online home business for free with article marketing.