Beginner Article Marketing – Advertising Your Home Business Online For Free

Are you starting your own home business online and wondering how anyone will know about it? You could spend money advertising, but why? Use article marketing–a totally free way you can gain traffic, build a list, establish yourself as an expert, create back links to your web site so you raise your Google rank, and make money.

Phew! That’s a lot of heavy lifting. Sounds hard, doesn’t it?

It’s not. Can you write a grocery list? You can write an article.

To start with, you need good keywords. Your grocery list has keywords. Milk, bread, cat food. Those are broad keywords, generic notations instead of specific brands you grab because you know what you bought before and liked.

If you write Sealtest Rocky Road ice cream, that’s a long tail keyword. It’s more specific. If you wrote a pint or half gallon, that’s more specific yet.

That kind of long tail keyword is similar to a phrase that enters your customer’s mind when she has a problem and Googles for a solution. Your job is to be a step ahead of her. Write an article (or more) for each keyword, give her good information she needs, then provide a link to your business for the complete solution to her problem.

Easier than falling down a hill, right? Here’s a specific example:

If she types “speed up Windows XP” and you sell a registry cleaner, you want YOUR article to pop up. If it contains her keyword phrase, it will. If it has a great title she can’t resist, she’ll read it. If it tells her some steps to speed it up and suggests she click your link for a fast, easy clean up, ta-da! You just got traffic and maybe even a sale.

Now make a grocery list of article titles with keywords for your product or service. Pick one, write your first article and submit it to EzineArticles.com. Congratulations! You’ve started advertising your online home business for free with article marketing.